Unavailable in your language

This page is only available in English

MissingX Privacy Policy


MissingX AS and its subsidiaries MissingX UK Ltd and MissingX Sweden Filial (“we”, “MissingX”) are committed to protecting and respecting your privacy.

The short and sweet:

  • We gather some basic information through cookies and website analytics
  • When you register, you submit personal information to us. Your personal data belongs to you, and we store and process it securely
  • When you register an item as lost or create a shipment order, we share the information with the relevant lost property offices and shipping partners
  • You can request a copy of the information we hold about you via My Account
  • You can also request that we delete your personal information via the same page
  • If we’re legally required to share information with the police, we will do so

This privacy policy (“Privacy Policy”) sets out the types of personal data we collect and use when you access and visit missingx.com (“Websites”) or when you use our mobile applications on any platform and how we may use that data.

This Privacy Policy covers our collection, processing and use of personal data when you use any of our Websites.

When you supply any personal data to us we have legal obligations towards you in the way we use that data.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notices that we may provide on the Websites at or around the time that we collect or process personal data about you (for example, fair processing notices that we may display to you at the time that you sign up to receive email updates from us) so that you are fully aware of how and why we are using that data.

This Privacy Policy supplements other notices including our Website Terms and Conditions and our Cookies Policy and is not intended to override or replace them.

By visiting or otherwise using our Websites, you are agreeing to the practices set out in this Privacy Policy. If, for any reason, you do not agree to the terms of this Privacy Policy, please stop using this Websites.

We reserve the right to revise or amend this Privacy Policy at any time to reflect changes to our business or changes in the law. Where these changes are significant we will endeavour to let users of the Websites know. However, it is your responsibility to check this Privacy Policy before each use of the Websites – for ease of reference the top of this Privacy Policy indicates the date on which it was last updated.

Please note that our Websites are not directed at children under the age of 13 (each "Child" together "Children") and we do not knowingly collect personal data about Children. If you believe we have collected personal data about your Child, you may contact us at support@missingx.com and request that we cease processing data about your Child.

What is personal data?

Where this Privacy Policy refers to ‘personal data’ it is referring to data about you from which you could be identified – such as your name, your date of birth, your contact details and even your IP address

By law we are obliged to process your personal data in certain ways and to ensure that you are given an appropriate amount of information about how they use it. You also have various rights to seek information from those organisations about how they are using your data, and to prevent them from processing it unlawfully. For more information about these rights, please see the ‘Your Rights’ section of this Privacy Policy.

Voluntary Provision of Data

When you voluntarily supply your personal data to us, for example where you; use the Websites to upload or send personal data (by registering to use our site, ordering goods or services, subscribing to a publication, taking part in an online survey, participating in a competition or prize draw, registering for events or conferences, or similar activities in which you volunteer data about yourself); contact us by post, telephone, email or SMS; report a problem with a Website; we may collect, store and use the personal data that you disclose to us.

The personal data we collect from you may include your title, name, address, e-mail address, company, job title, phone number, financial and credit card information – but will depend on precisely what details you volunteer to us as you interact with the Websites.

If you wish to interact with the Websites and use our services to identify or ship your lost property, you will need to become a registered user of the service. That process will involve you providing us with various data about you such as your name, address, email address and country. Similar and other data such as your address and payment information may be requested if, either online through the Websites or by email, or by post, in person or telephone, you order MissingX products or services or apply for MissingX membership.

When you order certain goods and services from MissingX you will be asked for further Data such as your credit card details and expiry date and to verify the delivery address where relevant.

Automated Collection of Data

We may also collect personal data about you when you visit the Websites through the use of technologies such as cookies. The following are examples of data we may collect:

  • Information about your device, browser or operating system;
  • Your IP address;
  • Information about links that you click and pages you view on our Websites
  • Length of visits to certain pages;
  • Subjects you viewed or searched for;
  • Page response times;
  • Records of download errors and/or broken links;
  • Page interaction information (such as details of your scrolling, clicks, and mouseovers);
  • Methods used to browse away from the page; and
  • The full Uniform Resource Locators (URL) clickstream to, through and from this Website (including date and time).

We use the data described above for several different reasons. Firstly we use it to ensure that the Websites work properly and that you are able to receive the full benefit of them. Secondly, we use the data to monitor online traffic and audience participation across the Websites. We undertake both of these activities because we have a legitimate interest in doing so.

Third Party Resources

We also use the services of third parties to help us to collect various data about you and the way that you use the Websites in order to enable us to better understand your interests – primarily so that we can service content to you that we think will be of interest to you.

Where we use cookies to deliver these kinds of services, the delivery of those cookies will be subject to your consent and you will be given the opportunity to refuse those cookies prior to them being delivered to your computer. You are also able to remove cookies from your computer at any time.

Sharing your personal data

Depending on how and why you provide us with your personal data we may share it in the following ways:

We may share your personal data with any member of our company group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

Data you provide to MissingX will be used for the purposes described at the time of collection. It may also be used for the other purposes described in this Policy. For instance, Data will be used by MissingX to record Website usage patterns and your use of MissingX's other services, goods and facilities, thus helping us to administer these effectively and provide the highest possible level of service. It also helps us better understand your needs and interests.

MissingX may disclose your personal data to third parties in the following events:

  • If MissingX or substantially all of its assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets;
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or if we are asked to provide your details to a lawful authority in order to aid in the investigation of crime or disorder; and/or
  • In order to enforce or apply our Websites’ terms of use or terms and conditions; or to protect the rights, property, or safety of our company, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Service Providers

Our service providers provide us with a variety of administrative, statistical, and technical services. We will only provide service providers with the minimum amount of personal data they need to fulfil the services we request, and we stipulate that they protect this data and do not use it for any other purpose. We take these relationships seriously and oblige all of our data processors to sign contracts with us that clearly set out their commitment to respecting individual rights, and their commitments to assisting us to help you exercise your rights as a data subject. The following is a list of our major service providers:

  • Adyen – Payment Services
  • Paypal – Payment Services
  • AWS – Email Services
  • LiveAgent – Customer Support Services

Where we provide links to third party websites that are not affiliated with MissingX such sites are out of our control and are not covered by this Privacy Policy. If you access third party sites using the links provided, the operators of these sites may collect personal data from you that could be used by them, in accordance with their own privacy policies. This may happen if you decide to make a purchase directly from a third party seller displayed on our Websites. Please check these policies before you submit any personal data to those websites.

Law Enforcement

We are occasionally obliged to comply with requests from law enforcement agencies to disclose personal data to them to assist them in their investigations. We take our legal obligations in this regard extremely seriously and work closely with law enforcement agencies to ensure that these requests are complied with fully and expeditiously.

For how long do we keep your personal data?

We will hold your personal data on our systems only for as long as required to provide you with the services you have requested or to perform the purpose for which that data was collected. MissingX permanently destroys all data no longer required after 12 months and 1 day, aside from account closure and data destruction requests as described herein.

Where you sign up to receive email marketing from us we will retain your email address on file should you ever ‘opt-out’ of receiving emails from us. We will retain your email address in this way in order to ensure that we continue to honour and respect that opt-out request.

In some circumstances you can ask us to delete your data: see ‘Your Rights’ below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this data indefinitely without further notice to you.


MissingX takes the protection of your personal data very seriously. We use encryption (SSL) to protect your personal data when appropriate, and all the data provided to us is stored on secure servers once we receive it.

MissingX may store your personal data on secure servers either on our premises or in secure third party data centres.

Please note that some of our service providers may be based outside of the European Economic Area (the “EEA”), such as the United Kingdom. These service providers may work for us or for one of our suppliers and may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. Where we transfer your data to a service provider that is outside of the EEA we seek to ensure that appropriate safeguards are in place to make sure that your personal data is held securely and that your rights as a data subject are upheld.

If we ever give you (or where you have chosen) a password which enables you to access certain parts of this Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Your Rights

As a data subject you have a number of rights in relation to your personal data. Below, we have described the various rights that you have, as well as how you can exercise them.

Right of Access

You may, at any time, request access to the personal data that we hold which relates to you (you may have heard of this right being described as a "subject access request"). Please note that this right entitles you to receive a copy of the personal data that we hold about you in order to enable you to check that it is correct and to ensure that we are processing that personal data lawfully. It is not a right that allows you to request personal data about other people, or a right to request specific documents from us that do not relate to your personal data.

You can exercise this right at any time by logging into your account and under the Profile section clicking on the option to request a full copy from MissingX of all information held for this logged in account holder – this is the subject access request. You do not have to fill in a specific form to make this kind of request.

Your Right to Rectification and Erasure

You may, at any time, request that we correct personal data that we hold about you which you believe is incorrect or inaccurate. You may also ask us to erase personal data if you do not believe that we need to continue retaining it (you may have heard of this right described as the “right to be forgotten”).

Please note that we may ask you to verify any new data that you provide to us and may take our own steps to check that the new data you have supplied us with is right. Further, we are not always obliged to erase personal data when asked to do so; if for any reason we believe that we have a good legal reason to continue processing personal data that you ask us to erase we will tell you what that reason is at the time we respond to your request.

You can exercise this right at any time by writing to us using the contact details set out here and telling us that you are making a request to have your personal data rectified or erased and on what basis you are making that request. If you want us to replace inaccurate data with new data, you should tell us what that new data is. You do not have to fill in a specific form to make this kind of request.

Your Right to stop receiving communications

Where we send you e-mail marketing communications (or other regulated electronic messages) you have the right to opt-out at any time. You can do this by using the ‘unsubscribe’ link that appears in the footer of each communication (or the equivalent mechanism in those communications).

Alternatively, if for any reason you cannot use those links, or if you would prefer to contact us directly – you can unsubscribe by writing to us at support@missingx.com and telling us which communications you would like us to stop sending you.

Exercising your rights

When you write to us making a request to exercise your rights we are entitled to ask you to prove that you are who you say you are. We may ask you to provide copies of relevant ID documents to help us to verify your identity.

It will help us to process your request if you clearly state which right you wish to exercise and, where relevant, why it is that you are exercising it. The clearer and more specific you can be, the faster and more efficiently we can deal with your request. If you do not provide us with sufficient information then we may delay actioning your request until you have provided us with additional information (and where this is the case we will tell you).

Contact Details

If you have any queries regarding this Privacy Policy, if you wish to exercise any of your rights set out above or if you think that the Privacy Policy has not been followed, please contact us via support@missingx.com.

All Help Articles